CASE STUDY
ALINE CALIMAN
Meet Aline Caliman, an esthetician based in Kitchener, Ontario. Her signature service, the Brazilian Facial, combines innovative techniques with personalized care, focusing on enhancing her clients’ natural beauty and promoting healthy skin. Aline is dedicated to providing a relaxing and rejuvenating experience while educating her clients on skincare practices that suit their individual needs.
BRAND STRATEGY | VISUAL IDENTITY | WEB DESIGN
COLLATERAL | CONTENT CREATION
ABOUT ALINE
Embracing Natural Beauty
Aline Caliman’s branding embodies a timeless, earthy, and natural style that perfectly reflects her caring and feminine personality.
Every aspect of her visuals was designed to create a warm and welcoming environment, where clients feel valued and at home.
Aline approaches her work with a heartfelt commitment, treating each client as if they were part of her own family. This nurturing philosophy is woven into her services, emphasizing not only the importance of skincare but also the emotional well-being of her clients.
THE RESULTS
Heartfelt Connections: The Impact of Authentic Branding
Aline has achieved remarkable success with her brand strategy and identity, as clients consistently appreciate how her brand reflects her caring and genuine personality, creating an atmosphere of trust and warmth.
Her brand celebrates authenticity and connection, attracting clients who align with her values.
The result is a loyal community where clients feel like family.
THE PROJECT
Aline Caliman
More from Ivory
Karoline Leal
An image and style consultant based in Orlando, Florida. Karoline has a delicate style and feel to her.
VIEW PROJECT
Victoria Balbo
Victoria is an architect and interior designer. Her style is also minimalistic with a touch of affection. Her identity is simple yet elegant reflecting her own personality.
VIEW PROJECT
Hannah Lima
Hannah is an image and style consultant based in Waterloo, Canada. Hannah’s brand is the epitome of timeless, classic and never out of style!
READY TO TELL YOUR SUCCESSFUL STORY?
Multiply your revenue and broaden your audience with an intentional brand and website
